Iconic Glassware
by Nina Silver
Title
Iconic Glassware
Artist
Nina Silver
Medium
Photograph - Digital Photograph
Description
In 2015, Coke will be honouring the 100th anniversary of their iconic bottle.
As written in 'Adage' (a magazine for marketers and ad agencies):
"...efforts to promote the Coke bottle anniversary include an exhibit opening later this month at the High Museum of Art in Coke's hometown of Atlanta. The exhibit, called "The Coca-Cola Bottle: An American Icon at 100," will include "more than 100 objects, including more than 15 works of art by Andy Warhol and more than 40 photographs inspired by or featuring the bottle," according to the company.
The bottle was originally designed by the Root Glass Company in Terre-Haute, Ind. It "offered a distinct package for an already ubiquitous product launched in 1886," according to Coke. The design was created as a result of a competition that "challenged bottle manufacturers to develop a container recognizable even if broken on the ground or touched in the dark."
The company called for the bottle to be colored "Georgia Green," as a tribute to the brand's home state. Over the years it has been called the "hobbleskirt bottle," after a fashion trend in the 1920s, and the "Mae West," a reference to the actress's famous curves, according to Coke."
Thank you to Coke, and thank you to Adage for this information.
Uploaded
February 17th, 2014
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